FitFlop was born from a simple yet powerful idea: why should comfort and style be mutually exclusive? With a passion for wellness and innovation, Kilgore set out to revolutionize footwear by combining fashion-forward design with biomechanical engineering—and she succeeded. Collaborating with expert biomechanists, FitFlop developed its signature Microwobbleboard™ technology, a triple-density midsole designed to absorb shock, diffuse pressure, and deliver world-class comfort. What started with a single sandal quickly grew into a global movement, embraced by millions who refuse to compromise between looking good and feeling great.cToday, FitFlop offers a wide range of shoes—from sandals and sneakers to boots and flats—all engineered to support you from the ground up. With a commitment to innovation, style, and everyday wellbeing, FitFlop continues to lead the way in comfort footwear, proving that life’s too short for uncomfortable shoes. FitFlop – Made for Living In.