UGG began its journey in 1978 when a young Australian surfer named Brian Smith moved to Southern California with a dream—and a bag of sheepskin boots. Recognizing the local surf community’s love for the cozy, warm feel of sheepskin after hitting the waves, Smith founded the UGG brand. The boots quickly gained popularity along the California coast and became a symbol of relaxed, laid-back style. In the early 2000s, UGG exploded into the global fashion scene, embraced by celebrities and featured in major fashion magazines. The brand became synonymous with luxurious comfort and effortless cool, expanding beyond boots into slippers, sneakers, apparel, and accessories. Today, UGG is a globally recognized lifestyle brand known for its commitment to quality, innovation, and iconic design. While rooted in its surf culture heritage, UGG continues to evolve—offering comfort-driven fashion to people all over the world.